The All-New 2016 Toyota Prius Prime

Rethink everything.

Introducing Prius Prime, the hybrid that dares to pursue possibilities and adventures. Designed to get the most out of every day, its sleek silhouette helps maximize your mpg, while its large battery capacity allows you to run longer in EV Mode. Discover how Toyota’s proven hybrid technology takes you farther and experience a drive that connects you to your destination, and to the world around you, in a way that no hybrid has done before.

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